Marketing the church

What happens when worship becomes a mere tool for evangelism and outreach? Fr. John Parker takes a hard-hitting look at efforts to market the church in Guide for the Cineplexed. Writes Parker:

The marketed church offers just what everyone wants: the music I want (or don’t), the time I want, the length of service I want, the type of language I want, the style of music I want, the amount of intimacy and responsibility I want, and in some cases, even the pastor I want. But is the gospel a message about the satisfaction of wants?

The marketed church confuses Sunday worship and catechism with evangelism and outreach. What is the difference? Mere Christian Sunday worship has always been for the Christian community (the baptized) to offer thanks to God, to sing his praise, and to feed on the Word. Evangelism has been done by conversation in the marketplace, preaching in the public square, but even more, simply by the witness of increasingly holy lives.